Conversion Optimisation

The Problem We Solve

You are paying — in money or time — to drive traffic to your site. If that traffic is not converting, you are not getting a return. Worse, every visitor who leaves without converting is a cost you've already paid with nothing to show for it.

Conversion rate optimisation is not about aesthetics. It is about understanding why people leave, building hypotheses, testing them, and implementing what works.

What We Do

• Heatmap and session recording analysis — understanding exactly how visitors behave
• Funnel analysis — identifying where the highest drop-off points occur
• UX audit — identifying friction, confusion, and trust barriers
• Copy review and optimisation — messaging that matches search intent and converts
• Landing page design and A/B testing — systematic testing with statistical significance
• Form optimisation — reducing abandonment and improving completion rates
• Call-to-action hierarchy — ensuring the right actions are prominent and clear
• Page speed and mobile experience — removing technical conversion killers

How It Works

We begin with data collection — analytics, heatmaps, session recordings, and user behaviour patterns. This takes 2–4 weeks depending on your traffic volume. We never guess.

From the data, we build a prioritised list of hypotheses ranked by potential impact and ease of implementation. We run controlled A/B tests, measure results at statistical significance, and roll out winners.

This is a continuous process. The best CRO programmes run indefinitely — there is always another improvement to find.

The Business Case

Doubling your conversion rate from 1% to 2% doubles your revenue from existing traffic without spending another rand on acquisition. In most businesses, CRO has the highest ROI of any marketing activity.